PSYCH-114 Lecture Notes - Lecture 2: Procedural Memory, Echoic Memory, Explicit Memory
23 Oct 2016
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Document Summary
Long term & short term & sensory memory. Sight memory (also known as iconic memory) Hearing memory (also known as echoic memory) Sensory memory => attention => short term memory (no capacity) Short term memory => 7 +/- 2 (why phone numbers are only 7 digits long) {5-9} items for no longer than 30 seconds. Encoding stores information in our long term memory. You can store a unlimited capacity of information on our long term memory. The retention of information or experience over time as the result of a 3 key processes: encoding, retrieval, storage. Encoding- the process by which information gets into memory storage: attention- in order to encode info we first need to pay attention to it, selective attention, divided attention, sustained attention, multi-tasking. Levels of processing- a continuum of memory processing from shallow to intermediate to deep: deeper processing => better memory, shallow, intermediate, deep.
