PSY 240 Lecture Notes - Lecture 6: John T. Cacioppo, Attitude Change, Social Desirability Bias
10 Oct 2018
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Lecture #6: the study of attitudes, attitudes: a positive, negative, or mixed reaction to a person, object, or idea. Participating in a march: attitudes may be held implicitly. Inner thoughts, feelings not necessarily expressed outwardly: our outward behavior may not always be consistent with our inner attitudes (ex. Hating your friends new haircut but telling him it looks great: how attitudes are measured, self-report measures, attitude scale, bogus pipeline, covert measures, videotape, brain imaging. Self reports measure explicit attitudes but may not measure implicit attitudes: assumes knowledge of one"s internal state. Social desirability bias decreases when you believe your lie may be detected: the facial emg: a covert measure of attitudes, john cacioppo & richard petty (1997) 2: behavior change, compliance, conformity and obedience, how do we make people comply with out requests, ex. foot in the door, attitude change:
