PSY 240 Lecture Notes - Lecture 3: Social Influence, Milgram Experiment

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The effect that people can have on others" beliefs, perceptions and attitudes, or behaviors. Can come from an individual, a group, or some kind of institution. Conscious - someone convincing you to do something. Automatic/unconscious - don"t realize your behavior is being influenced. Mimicry: copying the behavior or language of others. Tendency to adapt the postures, gestures and mannerism of interaction partners. Communication and survival infants mimic within 72 hours of birth. 9 month olds: mimic abstract emotions (sadness, joy) animals mimic: vocal, behavioral. Fosters affiliation, rapport, liking when confederates mimic behavior of interaction partners greater liking of confederates smoother interaction. Tendency to change our perceptions opinions and behavior in ways that are consistent with groups norms. Norms: standards, rules of expected behavior set by a group or institution. Time 2- gave estimates in presence of others. Unmoving light - subjects said it moved 2-6 inches alone. Conformed to ~4 inches after being in groups.

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