BUS 302 Lecture Notes - Lecture 18: Earned Media, Data Hub, Google Analytics

• School: Stony Brook University
• Department: Business Management
• Course: BUS 302
• Professor: NA

Document Summary

Chapter 18: social media analytics and measuring roi: introduction to social media roi. With traditional marketing mythologies like these, it can be nearly impossible to prove roi. However, many markers are still poking holes in social media, spending billions of dollars on traditional advertising like print, when they should be allocating these budgets to social media: social media roi defined. Social media return on investment is a measure of the value from social media marketing. Such investments could include the salaries of the social media marketing team, social media advertising spend. A common misconception about social media is that being active and posting updates will create 100s of conversions. Often times the true value of social media, like brand awareness, cannot be measured in dollars and cents: why measuring roi is important. For executives to justify time and money spent on social media marketing. To help change perceptions of social media across the organization.