BUS 302 Lecture Notes - Lecture 15: Insider Trading, Uptodate

• School: Stony Brook University
• Department: Business Management
• Course: BUS 302
• Professor: NA

Document Summary

Chapter 15: social media policy and crisis response plan: social media policy. Social media policy outlines how an organization and its employees should conduct themselves online. This document helps to safeguard your brands reputation while also encouraging employees to responsibly share the company"s message. It should be a living documented updated regularly: benefits of social media policy. Can help to maintain the status and name of the company. Helps employees understand how to use social media to promote the brand. Prevents companies from being held liable for what employees say and do on social media. Helps to manage employee conduct: your social media policy should conduct, rules and regulations. Define what information should never be shared on social media. What information is meant for internal vs external audiences. Educate employees in threats and the actions they can take if there is a security breach. Determine who is responsible for specific social media governance tasks.