BUS 302 Lecture Notes - Lecture 1: Social Media Marketing, Emoji, Earned Media

• School: Stony Brook University
• Department: Business Management
• Course: BUS 302
• Professor: NA

Document Summary

Chapter 1: introduction to social media marketing: introduction. Took telephone 75 years to reach 50 million people. 67% uses mobile: social media as a marketing disrupter. Social media is defined as an electronic form of communication where users create online communities and share information, ideas, personal messages and even contents like videos. Today every internet user can be reached on social media. As social media use continues to grow, so does consumers time spend on social media. On average users spend 2 hours and 16 mins on social media: shifter the way people communicate and interact. The rise in social media has also caused shift in how people communicate in their daily lives. Instant feedback can be given and received 24 hours a day, 7 days a week. Face-to-face communications are a no longer requirement for communicating. Abbreviated words and emojis are now common in conversations today.