COMM 105 Lecture Notes - False Dilemma, Alliteration, Hasty Generalization
Document Summary
Overview: audience analysis (think about this before topic-midterm, topic selection, research, outline, speech text (optional, talking points outline, speech delivery. Introduction: gain audience attention, establish credibility, tell audience why it topic is relevant, preview w/ 3-part central idea/thesis. Body: utilize 3 main points, support each main point. Conclusion: reinforce main points, leave w/ thought provoking questions/challenges, summarize. Research assignment-four sources (don"t have to document in speech) Persuasion: process in which verbal and nonverbal messages shape, reinforce, and change people"s. Single messages do not persuade-we will say our message 5 times. Justification-why you believe what you believe, your reasons, your warrants. Proposition-a statement of your belief, your claim, your central idea, your thesis, what. Four goals of persuasive speaking: reinforcement/continuance, inoculation/deterrence, change, actuation-specific set of behavior that you want audience to engage in to support your proposition (conclusion) (call to action) (email & call politicians) (go to https://everytownresearch. org/navigator/index. html to compare state laws)
