BUSN 70 Lecture Notes - Lecture 27: Linkedin, Texas Instruments, Addressability
13 Mar 2021
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Document Summary
E-business = carrying out the goals of business through utilization of the internet. Digital media = electronic media that function using digital codes via computers, cellular phones, smartphones, and other digital devices that have been released in recent years. Digital marketing = uses all digital media, including the internet and mobile and interactive channels, to develop communication and exchanges with customers. Addressability the ability of the marketer to identify customers before they make a purchase. Amazon installs cookies on a user"s computer that allows it to identify the owner when he or she returns to the website. The ability of customers to express their needs and wants directly to the firm in response to its marketing communications. Texas instruments interacts with its customers on its facebook page by answering concerns and posting updates. The ability for marketers to obtain digital information. The ability for consumers to be connected with marketers along with other consumers.
