BUSN 70 Lecture Notes - Lecture 20: Target Market, Marketing Strategy, Raleigh Bicycle Company
13 Mar 2021
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Document Summary
Mattel has begun to release barbie dolls that come in different sizes. This comes after years of criticism that barbie"s figure was unrealistic and could be damaging to young girls who want to emulate the dolls. Mattel is embracing the marketing concept by providing features that consumers want into their products. Trying to assess what customers want is further complicated by the rate at which trends, fashions, and tastes can change. More efficient and less expensive for the firm to retain existing customers. Tesla meets needs of consumers who care about environment and wish to improve their environmental footprint with an electric vehicle. Newness is very important to stay up with trends in consumers. Expeditionary marketing is a strategy that both small and large companies use to find untapped markets (white space) - untapped markets, usually in startups. What do you need that we don"t even know we need.
