ECON 101 Lecture Notes - Lecture 2: Opportunity Cost, Ebay, Comparative Advantage

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Opportunity cost the highest valued activity sacrificed in making a choice. Opportunity costs are incurred when a choice is made. They are subjective and vary across persons. If an option becomes more costly, an individual will be less likely to choose it. All choices involve costs: consider the costs of going to college, the opportunity cost of going to college includes: Non-monetary cost: forgone earnings: if the opportunity cost of college rises (e. g. tuition rises or you get a fantastic job offer) then one will be less likely to attend college. Mutual gain is the foundation of trade: value can be created by exchanges that move goods to individuals who value them more. Middleman: a person who buys and sells, or arranges trades: middlemen reduce transactions costs, ex: your local grocer reduces the transactions costs of your acquiring vegetables from farmers, milk from diaries, and other products from food manufacturers.

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