B A 405 Lecture Notes - Lecture 3: Swot Analysis
11 Nov 2020
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Document Summary
Opportunities - conditions in a firm"s external environment that allow it to formulate and implement profitable strategies. Threats - conditions in the external environment that endanger a firm"s profitability. Industry - firms offering products or services that are close substitutes for each other. Perfect substitute - product/service that can be used in the same way as the product/service it replaces. Market segments - distinct groups of customers served by the firms within an industry. Strategic groups - groups of firms (within an industry) that follow distinct business models (strategies)
