01:920:314 Lecture Notes - Lecture 15: Externalization, Chief Operating Officer, Toyota Electronic Modulated Suspension
7 Nov 2016
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The process by which we create meaning (culture). The social construction of reality (peter berger and thomas luckmann). How subjective processes become objective realities. (language is critical) Process through which communities of people attach meanings to things and then act on the basis of those meanings (sometimes forgetting they are the source of those meanings). (there is no real truth ) Once a widespread definition is established, it takes on a. Real quality as people and institutions perpetuate it. \ The social construction of reality: externalization: we can shape the world (both material world and the world of meanings). Claims makers- attempt to persuade an audience that their perspective is correct. How to shift negative ideas (ex: elderly people) Look at how old people are treated in other countries (old age could symbolize wisdom/power/etc. ) Phenomenology of gender: gender and language, influences the traditional acceptance of men and women in certain occupations.
