37:533:301 Lecture Notes - Lecture 17: Organizational Culture, Customer Relationship Management
20 Oct 2016
School
Department
Course
Professor
Document Summary
Walk-ins: are people who apply for a job based on a help wanted sign or just apply without any advertisement. Acquisitions and mergers: to acquire talent from mostly smaller firms, redeploy talent after acquisition. Raiding competitors (poaching: well-trained talent with relevant experience and proven performance record, ethical issue, remember, competitors have different cultures, strategies, practices etc. Raise interest in the company and job. Ultimately, persuade candidates to accept the job offer after the selection process. In order to do so, we need to: Plan and develop the value proposition to candidates. Continuously assess our recruitment process effectiveness and improve it. A marketing concept used to design the advertising message in such a way that potential applicants can differentiate what one company offers to the employees versus what other companies offer. Employer brand: developing a long-term strategy to manage how a firm"s stakeholders including its current and future employees perceive the company.
