01:220:102 Lecture 12: Class Notes Chapter 9 - 15

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4 Jan 2019
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01:220:102 Full Course Notes
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01:220:102 Full Course Notes
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Chapter 9 decision making by individuals or firms: decisions at the margin cost and benefits, explicit costs outlay of money, accounting costs reflected in financial statements. Implicit cost of capital opportunity cost of the use of one"s own capital: e. g. , interest forgone as a result of using your own money rather than put it somewhere earning interest. Just the next best alternative (not more than that is there are more to choose from. Only the one you would have chosen if you weren"t doing what you were doing) Go back to units with mr >=mc: when mr = mc profit is maximized at this level of output, marginal analysis, profit maximizing principle of marginal analysis. How much decisions optimal quantity is largest quantity at which the marginal benefit/revenue >= marginal cost. Ignore costs and benefits that do have a consequence to your decision relevant costs: example, you buy tickets to a football game.

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