01:220:102 Lecture Notes - Lecture 11: Marginal Utility, Indifference Curve, Utility

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01:220:102 Full Course Notes
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01:220:102 Full Course Notes
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Document Summary

Show how diminishing marginal utility determines the tradeoff a consumer makes between consuming more of one good and less of another. Provide framework for a in-depth analysis of income and substitution effects. Allow us to illustrate differences in tastes between two people and how they lead to different optimal consumption bundles. 3-dimensional picture: depicted as a hill with the use of contour lines. If indifferent between two points that means the two points yield same total utility; these two points or on same indifference curve. Indifference curve: line that shows all the consumption bundles that yield the same amount of total utility for an individual. Indifference curve map: represents the entire utility function of an individual; a collection of indifference curves in which each curve corresponds to a different total utility level. No two individuals have same indifference curve map since they have different preferences.

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