01:220:102 Lecture Notes - Lecture 9: Bounded Rationality, Sunk Costs, Risk Aversion

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01:220:102 Full Course Notes
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01:220:102 Full Course Notes
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Opportunity cost broken into explicit and implicit costs. Explicit cost: cost that requires an outlay of money. Implicit cost: does not involve an outlay of money; measure by value, in dollar terms, of benefits that are forgone. Opportunity cost of any activity is equal to its explicit cost plus its implicit cost. Capital: total value of the assets of an individual or a firm. Implicit cost of capital: opportunity cost of the use of one(cid:495)s own capital-the income earned. Marginal analysis: used for (cid:494)how much(cid:495) decisions; involves comparing the benefit of doing if the capital had been employed in its next best alternative use. Principle of either-or decision making: choose the one with the positive economic profit. Usually consists of: cash in bank, stocks, bonds, and ownership value of real estate a little bit more of some activity with the cost of doing a little bit more of that activity.

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