01:220:102 Lecture Notes - Lecture 7: Midpoint Method, Demand Curve, Negative Number
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Price elasticity of demand: ratio of the percent change in the quantity demanded to the percent change in the price as we move along the demand curve. Calculate percent change in quantity demanded and percent change in price. (change in quantity demanded / initial quantity demanded) x 100 = % change in quantity demanded. (change in price / initial price) x 100 = % change in price. (% quantity demanded / % price) = price elasticity of demand. Price and quantity demanded move in opposite directions so price elasticity of demand is negative number but usually report its absolute value. Larger price elasticity, more responsive quantity demanded is to price. Inelastic demand: small response of quantity demanded to price. Midpoint method: technique for calculating the percent change; calculate changes in a variable compared with the average, or midpoint, of the starting and final values.