04:192:365 Lecture Notes - Lecture 1: Earned Media, Digital One
7 Jul 2020
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Public relations - the professional maintenance of a favorable public image by a company or other organization or a famous person. Official prsa definition: 927 definitions submitted in 2011. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Public relations (pr) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Between an individual or organization and their publics. Using news items that do not require direct payment.
