04:192:315 Lecture 3: Feb 1
21 Mar 2016
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Do not want to have multiple profiles, harder to direction advertising at specific people. (cid:1) Online identity: the way you identify yourself and the way you associate with different groups, interests and dislikes in online forums and social media sites. The context of who is asking to identify yourself matters. For example: if a professor asks to describe yourself, you are most likely to respond with information relating to academics. (cid:1) Sociologist erving goffman compares people"s personas to how actors play different roles in plays. Depending on the forum you are using, or the people you are around (or are friends with) you act differently. There is a clash of different identities which do not (most likely) connect with each other. There is no true self, only sections of a self which identify with different groups: your self-image changes in different contexts: job interview, first date, meeting with a professor, etc. (cid:1) (cid:1)
