04:189:102 Lecture Notes - Lecture 10: Dewitt Wallace, Daniel Defoe, Henry Luce

• School: Rutgers University
• Department: Communication and Informatio
• Course: 04:189:102
• Professor: Alptug

Document Summary

Chinese printers developed block printing to make mechanically produced pages. Movable type: using re-usable pieces of wood and metal to arrange characters and word combinations of different kind. Gutenberg developed the printing press in mid 15th century, which allowed mass production: 1450s gutenberg bible, ca 1500: paper mill established in england, ca. Specifically, capitalism set the conditions for mechanically-reproduced print-languages capable of being disseminated through the market. Standardization of language --> new sense of national belonging. Accessible publications --> new, text-based communities, movements. Printing as prototypes for industrial mass production for profit. North mmerica first newspaper: 1690, publick occurences. Travel issues by ship, so only local events such as illness, suicides, etc. 1729, benjamin franklin, pa gazette, subsidiaries by political parties (as all of the newspapers) + advertising. In 1834, he founded a weekly literary and new journal, the new yorker.