04:189:101 Lecture Notes - Lecture 29: Pathos, Eye Contact, Small Talk

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04:189:101 Full Course Notes
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04:189:101 Full Course Notes
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Logos: logical consistency of message, use of evidence. Speakers tries to convey info to you. Identify type of presentation based on exact purpose. Topical: most common, have general topic areas. 8hronological: based on time, how to build something. 8ausal: based on cause and effect, persuasion. Speech to convince : to believe or agree. Speech to actuate : asks to take a particular action. Criteria satisfaction : here is what we need, here is how we can do it. Tells us when try to org. you set criteria for what would make a specific outcome, then show how specific topic meets or does not meet criteria. Method (cid:267): assertion plus evidence plus source. Method (cid:269): assertion plus evidence plus source plus qualifications of source. Method (cid:270): assertion plus first hand experience most effe8tive. Present both sides when listeners (cid:312)refute wrong side(cid:313) Agree, but new to position or belief. Speaking from manuscript: printed entire script and you just read it.

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