PSY-8 Lecture Notes - Lecture 19: Normative Social Influence, Pluralistic Ignorance, Group Polarization
Document Summary
Group behavior: intra-group issues (phenomena that occur because you are imbedded into a group and the group is doing something together) Normative social influence- your reasons are supported, yay! Informative social influence- give you more reasons to do x. *risky shift: individual attitudes can become more extreme when you are imbedded into a group. Study where you"re asked to estimate a percentage that is necessary for you to tell. Joe to go for being a sports lawyer if the group is leaning towards being conservative or loose, people coming out of the group discussion come even more of a lean one way or another. If they were conservative going in, they were even more conservative coming out. If they were risky going in, they were even riskier afterwards. You have your own reasons, but you also gain the reasonings from the other people, and all of those reasons combined make you even more conservative or more risky.
