ECO-4 Lecture Notes - Lecture 4: Marginal Utility, Allocative Efficiency, Marginal Cost

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Marginal cost: the opportunity cost of producing one more unit of it. Calculate marginal cost from slope of ppf as # pizza increases, ppf = steeper =, marginal cost of pizza increases. Marginal benefit: benefit received from consuming one more unit of it. Benefit = subjective b/c depends on preferences. Measured by how much we are willing to pay for that good/service. Marginal benefit + prefereneces are not the same as. Principle of decreasing marginal benefit: the more we have of any good. The less we are willing to pay for an additional unit of it. Marginal benefit curve: relationship between the marginal benefit (willingness to pay for an additional unit of it) of a good and the quantity of that good consumed. At point a, with pizza production at 0. 5 million, people are willing to pay 5 cans of cola for a pizza.

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