STC 101 Lecture Notes - Lecture 1: Strategic Planning, Crisis Management

• School: Quinnipiac University
• Department: Strategic Communication
• Course: STC 101
• Professor: Vanc

Document Summary

Press agentry: focus on positive coverage, pr is about honesty and accuracy, pr used to be for propaganda, most practiced but not most favored. Public information: honesty and factual information, objectives and goals, more like journalism, second most practiced, not favored. Two way asymmetrical: research to send a message, focus on the important publics, most practiced, most favored. Two way symmetrical: open communication between public and firm, crisis management and fixing problems, third most practiced and favored. Integrated strategic communication: pr, publicity, advertising, sales, marketing, all about relationships and promoting the client. Pr definition: planning and research, defining relationships, variety of definitions. Pr covers a wide range of purposes: mutually beneficial relationships. Races: strategic planning, research, action, communication, evaluation, stewardship. Important in every job is research and planning and organization: public affairs, government, finance, developing companies, special events, media, fundraising for companies. Public affairs: building a relationship with government and the society.