STC 101 Lecture Notes - Lecture 8: Taco Bell, Pie Chart, Swot Analysis
24 Feb 2017
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Focus on publics, background knowledge (past campaigns), social media. Strengths and weaknesses of your organization and its background. How your organization fits in its respective industry and among competitors. Relevant societal, economic, political, and technological factors. Demographic and psychographic info on your target publics. Target public"s perceptions of/media"s coverage of your client. Assessing an organization"s strengths, weaknesses, opportunities, and threats (swot analysis) Understand external and internal strengths and weaknesses of your organization. Including: publics, resources, attitudes, organizational structure, sales force, ideas, allies, and enemies. Identify current, emergent, or possible opportunities or threats. Understand threats to your organization and its successes (engage threats?) Assessing your organization"s positon in its respective industry/market. What is the demand for the industry"s products/services? (what are our services as a non-for- profit?) What is your organization"s current market share - and potential market share: people talking about you, people who like mexican what hashtags are going towards taco.
