ENTM 12800 Lecture Notes - Lecture 5: Affective Forecasting, Observer-Expectancy Effect
10 Jul 2017
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Document Summary
A. the study of the values and customs of a person or group. A. the study of moral standards and behavior that help to determine what is meant by wrong, right, unethical, immoral. Bias: prejudice in favor for or against one thing, person or group compared with another, usually in a way considered to be unfair, cognitive bias. A. thinking a certain way in which one deviates from rational judgement. Allegiance bias: when a persons perception is unintentionally distorted in favor of a particular party, for self serving or personal motivations. A. to rely heavily on on piece of information when making a decision, usually the rst piece of information acquired. A. the tendency to search for, interpret, focus on and remember information in a way that con rms ones preconceptions. B. focus heavily on information that proves ones theory.
