ECON 25100 Lecture Notes - Lecture 4: Demand Curve, Normal Good, Marginal Utility

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Demand: maximum quantity that a consumer is willing and able to purchase at various prices. Law of demand: price and quantity demanded are inversely related, ceteris peribus. Equation for demand: q = - p + 6 where q->quantity p-?price. In slope intercept form: p = -2q + 12. The y coordinate of the demand curve gives the marginal benefit(mb) at the particular coordinate. When there is an increase in demand, demand curve shifts to the right. When there is a decrease in demand, demand curve shifts to the left. Change in income: causes shift to the right in the demand curve for normal goods. (normal goods: those goods for which demand increases when income increases. Inferior goods: goods where demand rises when income falls and demand falls when income rises. Substitutes: goods that are used in place of one another. Ex coffee vs tea: increase in price of coffee increases the demand for tea.

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