COM 10200 Lecture Notes - Lecture 13: Passive Smoking, Elaboration Likelihood Model, Cognitive Dissonance
6 Oct 2017
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Today"s agenda: application log #2, elaboration likelihood model, cognitive dissonance theory. Overview: apply one of the theories discussed in class/textbook to a situation from your real life, three major elements of your. Submission: submit via blackboard before recitation on due date. And application log: submit a hard copy in recitation on, selected theory, communication situation, application of theory (technical merit) due date, no bb submission = -5 pts/hour, no hard copy = score of zero. Elaboration likelihood model: persuasion occurs through two processes/routes. Activity 1: analyzing an argument: watch the following clip, make as detailed observations as you can and take notes on the elements that attempt to persuade via either the central or peripheral route. Example: amy had just paid off her credit card and vowed to do a better job budgeting this week. However, wednesday afternoon rolled around and she was hungry.
