MATH 110 Lecture 19: Elasticity vs. Total Revenue

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28 Sep 2015
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Math 110 - lecture 19 - elasticity vs. total revenue. Given the demand equation p=144 x2 compute when the price is f (p)= . As a function of demand, x : As a function of price, p : Take the derivative with respect to p : R "( p)=1 f ( p)+ p f "( p) R "( p)=1+ pf " (p) f ( p) Total revenue is increasing which means r "( p)>0. If e( p)>1 then 0>1 e( p) which means r "( p)<0.

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