ECON 104 Lecture Notes - Lecture 1: Sunk Costs, Marginal Utility, Forego

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17 Jan 2018
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Econ: study of how people make choices to meet their wants and needs, given scarce resources. Micro: smaller households, firms, personal (how gov. attempts to influence these personal decisions) Scarcity: unlimited wants exceed limited resources: time as an example: having to prioritize and make choices, money: cant afford something and make a decision b/w one or the other. Good decisions: mb [greater than or equal to] mc. Mb: additional benefit from undertaking additional unit of an activity. Marginal: focus on variables that change forego static data: maximize benefits with least amount of cost. Margi(cid:374)al a(cid:374)alysis assu(cid:373)es that: people are rational, people respond to economic incentives, optimal decisions are made on the margin. Wellbeing (wb) = total benefit (tb) total cost (tc) Tb: total accrued benefits obtained by doing all units of an activity (sum of marginal benefits) Sunk costs: put i(cid:374)to so(cid:373)ethi(cid:374)g that (cid:272)a(cid:374)"t (cid:271)e re-obtained always to be ignored thi(cid:374)gs like produ(cid:272)tio(cid:374) (cid:272)osts a(cid:374)d fa(cid:272)tory"s i(cid:374)itial (cid:272)osts et(cid:272).

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