ECON 102 Lecture Notes - Lecture 14: Normal Good, Midpoint Method, P200
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If demand is elastic then price elasticity of demand is more than 1. % change in q > % change in p. The fall in revenue from lower q is greater than the increase in revenue from higher p so the revenue falls. If the elasticity demand = 1. 8, p=, q=12, and revenue =2400. There will be a lost revenue due to lower q. If the elasticity is 1. 8, p= , q=8, and r=. When d is elastic, a price increase cause revenue to fall. If demand is inelastic then the price elasticity of demand is less than 1. % change in q < % change in p. The fall in revenue from lower q is smaller than the increase in revenue from higher p so the revenue rises. If the elasticity is 0. 82, p= , q= 12, and r= . If the elasticity is 0. 82, p=250, q=10, and r= 2500.