ECON 102 Lecture Notes - Lecture 11: Marginal Utility, Budget Constraint

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27 Oct 2016
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ECON 102 Full Course Notes
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Oversensitivity to losing money such that people can"t move on: status quo bias. Tendency to avoid making decisions, people just keep doing what they"re doing. Utility (happiness): value or satisfaction from consumption: there is no saving. Consumers spend all income: marginal utility/ bene t diminishes overtime. Diminishing marginal utility/bene t: each additional unit of a good adds less to utility than the previous unit. People buy consumption bundles, which are a collection of goods and services, consumers use utils as a measure of happiness. Each successive unit of a good adds less utility than the last one in general, it"s diminishing, but it doesn"t have to be. People have constraints on income and time. An increase in income shifts the budget constraint outward. If prices change, the slope of the budget constraint changes. The slope of the budget constraint equals the amount of beer the consumer can afford if he gives up one pizza.

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