COMM 110 Lecture 1: Comm 100 Chapter 1
Document Summary
Convergence - combination of computing, telecommunication and media in a digital atmosphere. Tv, radio, all available on cell phone. Economic - sony owns warner which makes tv shows and movies, and they also own time magazine. Ex: verizon wants to buy yahoo - consolidation. Cultural - production and distribution of content. The ability for anyone to watch a movie without going to the theatre. The system has converged and become decentralized, not one main ceo or owner. Marketing, advertising has moved to become one and owned to become one corporation. Target audience: based on religion, age, profession. The audience has become the creators and users. People make youtube video and vines based on things that already exist. Radio dj previously just had to interact with people and play good songs, but he now has to reply to people"s comments online.
