COMM 100 Lecture Notes - Lecture 11: Commercial Speech, Data Mining, Earned Media
Document Summary
The first newspaper advertisements in the us can be traced to colonial times. About 80% of these early advertisements dealt with three topics. Industrial revolution, and the mass production of goods created a need for more elaborate and coordinated advertising. The first american ad agencies were known as space brokers. Individuals who purchased space in newspapers and sold the space to advertisers. The first modern ad agency opened in 1869 and worked primarily for advertisers. Differentiating products that might actually be very similar, Creating consumer demand for a specific product. This meant manufacturers could demand higher prices. Advertising industry came under fire in the 40s for promoting consumer needs that people didn"t even know they had and for dictating values along with stimulating the economy. Because of this, the war advertising council was developed (later morphed into the ad council) In the 1800"s patent medicines and department stores dominated the print ad market.
