CAS 100A Lecture Notes - Lecture 3: Selective Perception
7 Sep 2016
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Message: something being said or done; idea being conveyed to the audience. Meanings: what we want the audience to understand or respond to. Encoding: process of choosing the right ways to express symbols. Emotional meanings are not encoded they happen naturally. The emotional state of a sender can greatly influence his message delivery by necessarily altering the way in which they express signs and symbols. Define and describe: channel/medium, noise, personal traits. Channel: how a message is sent and presented from listener to receiver (air, light) Noise: any sort of interference between listener and receiver. Personal traits: a person"s interests, values, beliefs (etc. External cannot be controlled (loud noises, distractions) whereas internal noise can be (paying attention, selective attention) Visual vs. text inability to actually see the speaker can change both the message and perception of the message. After the message reaches the senses of the receiver, the receiver internalizes and interprets the message.
