AN SC 215 Lecture Notes - Lecture 6: Petco, Veterinary Medicine, Dirofilaria Immitis
Document Summary
Brand-name objects (paul mitchell, omaha steaks, harley-davidson, 1st commercial dog food: (cid:883)(cid:890)6(cid:882)s, james spratt (cid:498)spratt patent meat. More grocery store space devoted to pet foods than baby foods. Regulation of the pet food industry: fda (food and drug administration)- regulates pet food industry, aafco (association of american feed control officials)- create standards for what dog food should contain. Pet food labeling- required to be on label: guaranteed analysis, ingredient list, statement of nutrition, company name, address. (cid:883)(cid:891)3(cid:882)"s: veterinarian mark morris found that dogs with kidney disease: contracted with hill meatpacking company, marketed as hill"s improved on low salt/low protein diets k/d (kidney disease) diet in 1943, originally home cooked. Basic needs: vaccinations and parasite control. Preventing ticks, fleas, heartworm: reproductive control/assistance. Veterinary medicine: education, state and national licensing, many types of specialties. Surgery, internal medicine, cardiology, ophthalmology, neurology, behavior. Pet insurance- varies in coverage: been around since 1982 (vpi, choose type of coverage, amount of deductible.
