MUS 149 Lecture Notes - Lecture 10: Broadcast Network, Network Affiliate, Hulu
13 Jul 2016
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The business of electronic media is not a creative business -- not to make art, it"s to sell advertising. Art vs. commerce is big in the media segment. Bundles: options that the cable business offers us as consumers. Cable stocks tumbled in august/september 2015 due to internet competition (netflix, Cable shows are easier to reach because they"re more available than netflix originals (ex: big. People are less patient today, which affects what gets produced. Ex: a show as successful as seinfeld, which took months to become popular, wouldn"t have a shot today because it would take too long to catch on. At the beginning, many shows were created by advertising agencies. Nielsen firm (go-to company for measuring data in electronic media) Radio and tv stations are individually owned and licensed by the fcc. Each radio and tv station has a specific broadcast frequency designated by the fcc.
