MUS 149 Lecture Notes - Lecture 4: Righteous Babe Records, Warner Music Group, Kendrick Lamar
13 Jul 2016
School
Department
Course
Professor
Document Summary
3 majors universal sony warner music group independents generally serve niche markets big machine (taylor swift) Major labels are in the pop culture business (broad market appeal) Independent labels focus on the smaller niche market artist with strong niche market appear ex: skrillex. Record label pov risk vs. reward down vs. up. 360 deal around artist/performer image (endorsements) live management publishing recording. 75-80% of recordings do not break even and recoup for the artist. Recoupable expenses (chargebacks"s) against royalty artist"s advance producer"s advance producer"s advance recording and production promo video publicity and promotion tour support all of this comes o the top before an artist sees money from their sales. Independent/artist-owned labels ex: ani difranco- 1989 started righteous babe records. Owns copyright on songs and recordings self-released artistic freedom built following by touring partnered w/manager. An indie must do everything a major label does- only on a smaller scale.
