MGT 250 Lecture Notes - Lecture 42: Apple Music, Spotify, Deezer
29 May 2018
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• Managing Information:
➢ Strategic Importance of Information:
o Today, computer hardware & software are an integral part of managing
business info.
▪ Stored info in filing cabinets → storing info on hard drives.
▪ Mailed hard-copy summaries to headquarters at the end of each
month → uploading daily sales & inventory levels by satellite to
corporate headquarters.
▪ Reports typed on electric typewriters → written on word processors.
▪ Calculations made on adding machines → calculating with
spreadsheets.
▪ Managers communicated by sticky notes → emailing messages.
▪ Phone messages were written down by assistants and coworkers →
forwarded to email as a sound file w/ message converted to text.
▪ Scheduled limited access time to run batch jobs on the mainframe
compute (& prayed it would work) → used desktop, laptop, tablet
computers, & smartphones as daily tools to get work done.
o Moore’s Law:
▪ Gordon Moore is one of the founders of Intel Corporation.
❖ Makes 75% of integrated processors used in PCs.
❖ In 1965, Moore predicted computer-processing power would
double.
❖ Also predicted cost would drop by 50% every 2 years.
o Raw Data: facts & figures.
▪ Aren’t particularly useful unless they have meaning.
o Information: useful data that can influence someone’s choices &
behavior.
▪ Contains context.
find more resources at oneclass.com
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Document Summary
Makes 75% of integrated processors used in pcs. In 1965, moore predicted computer-processing power would double. Also predicted cost would drop by 50% every 2 years: raw data: facts & figures, aren"t particularly useful unless they have meaning, information: useful data that can influence someone"s choices & behavior, contains context. Is as important as capital (money) for business success. Whether it"s about product inventory, pricing, or costs. It takes money to get businesses started, but businesses can"t survive & grow w/out the right info: first mover advantage: Strategic advantage companies earn by being the first in an industry to use new info technology to: substantially lower costs, differentiate a product/service from that of competitors, ex: pandora pioneered music streaming & leads highly competitive market. Free to listeners b/c it makes money via advertising,. Today 79. 4 million active listeners: benefits, above average profits, above market share, limits, doesn"t immunize company from competition.
