MAR 201 Lecture Notes - Lecture 18: Baby Boomers, Financial Plan, Population Reference Bureau
26 Dec 2018
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Document Summary
Baby boomers: generation of children born between 1946. Retiring at a rate of 10,000 every 24 hours. Participation in the workforce has made them the wealthiest generation in u. s. history. Account for ~50% of all consumer spending. Companies targeting boomers will need to respond to interests in: Generation x: 50 million people born between 1965-1976. During this time the # of children born each yr. was declining. Likely to pursue lifestyles w/ a blend of caution, pragmatism, & traditionalism. In terms of net worth, the 1st generation to have less than previous generation. Spends more on food, housing, apparel, & entertainment than other generations. Generation y: 72 million americans born between 1977- Exerts influence on music, sports, computers, video games, & all forms of communication & networking. Interested in distinctive, memorable, & personal experiences. Very adept at managing their lives to create work life balance. Attracted to purposeful work where they have control.
