FIN 260 Lecture Notes - Lecture 54: Capital Asset Pricing Model, Dividend Discount Model, Cash Flow

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Stock prices are subject to bubbles, crashes to behavioral biases, so trying to value what they are really worth is incredibly difficult. Even w/ the techniques learned here, most people do a very poor job of picking stocks to buy & sell: most people do not beat the market. The problem is we don"t know if pfizer will generate million. Think of all the different things that are going to affect pfizer"s. The drugs that it will or won"t invent. business over the next 20 years: over the next 20 years. Changes in fda regulations, medicare, health insurance, etc. The drugs its competitors will or won"t invent. Changes in people"s lifestyles & attitudes towards drugs. Changes in management of company (will they be able attract the same scientists, etc. ) So this is really, really hard (not impossible) but really hard: efficient markets, no reason to do anything else. The price is never overvalued or undervalued.

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