MKT 3580 Lecture Notes - Lecture 7: Nonverbal Communication, Sales Promotion, Strategic Alliance
Document Summary
Exam 1 covers chapters 1, 2, 3, 4, & 5 as well as the role play slides. It will be 50 multiple-choice questions worth 1 point each for a total of 50 points. If you missed a class, consult a friend to get any notes. I will not trick you or ask questions to slip you up. Recommended study procedure: go over all the slides from class, paying particular attention to the ones that on which we spent a lot of time. I also recommend using the text book to cross-reference material. For instance, i give a lot of examples and we do several activities that relate to concepts from the book. It might be smart to read the text, particularly the sections that match up with what we went over in class. This will provide you with the conceptual definitions and other examples. Remember, anything we talked about is fair game.
