COMS 1010 Lecture Notes - Lecture 10: Social Capital, Personalization, Homophily

• School: Ohio University
• Department: Communication Studies
• Course: COMS 1010
• Professor: Dan West

Document Summary

Are relatively new- even though you grew up with them. Are still governed by the communication theories we have studies. Allow us a new context in which to think about communication. Are real, are present and we must know how to deal with them. Expectancy violation (burgoon, 1978: relationships, reality. Homophily- the extent to which two people, or two things, are similar to each other. The (cid:374)et(cid:449)ork has a life of its" o(cid:449)(cid:374) We like to keep track of people we know. Bridging social capital: bringing people together (ex: if you host a pregame at your dorm and everyone shows up, you are good at bridging social capital, hosting a party. Bonding social capital: creating relationships, setting people up. Rich channels- provide more information (ex: facetime, is a more rich communication because you can see in person) Less channels- more efficient because of less distractions (ex: texting someone you are on the way, not much to it very simple)