POLITSC 3170 Lecture Notes - Lecture 8: Mental Representation

• School: Ohio State University
• Department: Political Science
• Course: POLITSC 3170
• Professor: Thomas Nelson

Document Summary

Impact of political stereotypes on trait and policy inference. Mental representation: content and structure of memory for political information. The p(cid:396)o(cid:272)ess (cid:271)y (cid:449)hi(cid:272)h o(cid:271)je(cid:272)ts/ideas/people a(cid:396)e (cid:396)e(cid:272)og(cid:374)ized a(cid:374)d (cid:272)lassified as (cid:862)type(cid:863) (cid:862)e(cid:448)e(cid:396)y a(cid:272)t of pe(cid:396)(cid:272)eptio(cid:374) is a(cid:374) a(cid:272)t of (cid:272)atego(cid:396)izatio(cid:374)(cid:863) (cid:894)bruner,1957) Schemas: represent knowledge about a concept, including its attributes and the relationships among its attributes: classify new instances of the category. Elephant --- republican: make inferences when data are missing. While i do(cid:374) t k(cid:374)o(cid:449) (cid:449)he(cid:396)e he sta(cid:374)ds o(cid:374) gay (cid:373)a(cid:396)(cid:396)iage, i i(cid:374)fe(cid:396) that he opposes it: black republicans and gay republicans , neither of these strike me as typical republicans, communicate efficiently /with others. Physical appearance: has a powerful effect on initial impression. Rapid judgement of competence based solely on facial appearance predict election outcomes. Facial maturity (cid:862)(cid:271)a(cid:271)y-fa(cid:272)ed(cid:863) adults(cid:894)la(cid:396)ge eyes,(cid:396)ou(cid:374)d (cid:272)hi(cid:374)s, thi(cid:272)k lips(cid:895) pe(cid:396)(cid:272)ei(cid:448)ed to (cid:271)e (cid:449)a(cid:396)(cid:373) a(cid:374)d ho(cid:374)est. (cid:862)(cid:373)atu(cid:396)e-fa(cid:272)ed(cid:863) adults(cid:894)s(cid:373)all eyes, s(cid:395)ua(cid:396)e ja(cid:449)s thi(cid:374) (cid:272)hips(cid:895): st(cid:396)o(cid:374)g a(cid:374)d po(cid:449)e(cid:396)ful.