DESIGN 2750 Lecture Notes - Lecture 13: Media Culture, Dollar General, Galeries Lafayette
24 Feb 2018
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Document Summary
United states and germany eventually surpass britain as the top industrial nations. A consumer is someone who makes a purchase (wider social groups become consumers by the 20th century) Consumer culture means there is a potential surplus of goods, and cost is relatively inexpensive. Manufacturers attempt to respond to consumer demand which, in turn, facilitates and often glori es individual expression. Continuous consumption is critical to individuals and society (especially the economy) The requirement for cost ef cient production gives a competitive advantage to larger corporations. The attributes of things are perhaps more important than their utility; objects take on a signi cance beyond their original purpose; all things are commodi ed. Retail culture is when the real spread of the consumer stuff happens. Browsing in the 18th century meant looking and actually handling a product. Shopping in 18th century london was much more sensory. objects were meant to be handled and touched.
