COMM 3444 Lecture Notes - Lecture 2: Nationwide Mutual Insurance Company, Root Mean Square, Product Differentiation

• School: Ohio State University
• Department: Communication
• Course: COMM 3444
• Professor: Osei Appiah

Document Summary

Advertising is a paid, mass mediated attempt to persuade. Advertising is paid communication by a company or organization that wants its information disseminated. Mass mediated (designed to reach masses) means that the advertising is delivered through a mass communication medium like tv, radio, newspapers etc. Advertising is an attempt to persuade people to believe or so something (like buy a product) Ads can be for a product ex: nike cleveland, pepsi service ex: nationwide insurance idea ex: literacy, environment, pro health, breast cancer protection organizations person. Household consumers: individuals who buy and use products for personal use the largest audience for advertising. Members of business organizations: advertising directed at rms that produce business and industrial goods and services, such as of ce equipment, product machinery, supplies and software. Professionals: ads directed at any professional who has special training that a often highlight products and services.