COMM 3444 Lecture Notes - Lecture 11: Soft Media, Media Bias, Lexisnexis

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Flourishing of news channels to a certain demographic, widening the gap of society depending on if you have the resources or not. No clear support based on empirical ndings very complicated to measure knowledge, dynamic process/changing over time. Coverage of short term political events instead of providing background information on the historical development of events hinders your broader understanding of issues, no broader backgrounds, news of the day does not cover the back story. Focus on political crises and competition instead of continuity and problem solving less interest in xing the problem, focuses on politicians to x problems when the public could also make a huge impact. Randomly selected from those available on lexis/nexis during the 1980-1999 period. Two tv networks, two weekly news magazines, three leading newspapers, and 26 local dailies. About public affairs: breaking events involving top leaders, major issues, or signi cant disruptions in daily life routines such as earthquakes or airline disaster.

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