COMM 2367H Lecture 15: Source Factors, Lecture Fifteen

• School: Ohio State University
• Department: Communication
• Course: COMM 2367H
• Professor: Bethany Barker

Document Summary

Credibility is defined as the attitude toward a source of communication held at a given time by a receiver. This definition is demonstrating the perception of credibility. Sometimes real credibility and perceived credibility are not the same. Do(cid:374)"t judge a (cid:271)ook (cid:271)(cid:455) its (cid:272)o(cid:448)e(cid:396) People do this when they hear/see persuasive messages. Need credibility to match perceptions to be most affective. Different social aspects are important in different situations. Social norms also affect the perception, believing that they group is correct rather than his own judgements. People deny what they see and conform to group pressure. Different facets of credibility will be important in different social situations. People go along with authority figures hoping to obtain rewards or avoid punishments. These people persuade others to give compliance. Forces one to shock the other when they get the question wrong (cid:862)tea(cid:272)he(cid:396)(cid:863) a(cid:374)d (cid:862)lea(cid:396)(cid:374)e(cid:396)(cid:863) Learner is an actor, tape recorded responses (cid:862)hea(cid:396)t (cid:272)o(cid:374)ditio(cid:374)(cid:863) (cid:862)the e(cid:454)pe(cid:396)i(cid:373)e(cid:374)t (cid:396)e(cid:395)ui(cid:396)es (cid:455)ou to (cid:272)o(cid:374)ti(cid:374)ue(cid:863)