COMM 2367H Lecture Notes - Lecture 13: Implicit Stereotype, Double Negative

• School: Ohio State University
• Department: Communication
• Course: COMM 2367H
• Professor: Bethany Barker

Document Summary

Gut-man scale: goes from the easiest thing to accept to the most difficult to accept. Need to answer yes to one question in order to answer the next one. Strong attitudes will fill out the beginning and end. Difficult to write because they need to find the perfect jump between questions. Semantic differential: used to be used to look at feelings. Assumes that we have two bipolar opposites in opinions and feelings. Feelings can be co-activated, might not necessarily be complete opposites. They are not numbered because researchers try not to guide them and rank options over one another. Likert type scale: (cid:862)ag(cid:396)ee, st(cid:396)o(cid:374)gly ag(cid:396)ee, disag(cid:396)ee, et(cid:272). (cid:863) Easier to easy the opinions that are co-activated. 3, o(cid:396) (cid:862)(cid:374)eut(cid:396)al(cid:863), t(cid:396)uly (cid:373)ea(cid:374)s that you (cid:373)ight (cid:374)ot k(cid:374)o(cid:449) a(cid:374)ythi(cid:374)g a(cid:271)out the topi(cid:272) which is not truly neutral. It is okay to put a(cid:374) (cid:862)i do(cid:374)"t (cid:272)a(cid:396)e(cid:863) o(cid:396) (cid:862)i do(cid:374)"t k(cid:374)o(cid:449)(cid:863) Crutch girl outside of the movie theater, rom com vs. horror film.