COMM 2367H Lecture Notes - Lecture 5: Balance Theory, Cognitive Model, Pathos

• School: Ohio State University
• Department: Communication
• Course: COMM 2367H
• Professor: Bethany Barker

Document Summary

Verbal aggression- not a good persuasion technique. Attitudes are very different depending on who we are. We often can look at out(cid:449)ard e(cid:454)pressio(cid:374)s to de(cid:272)ipher so(cid:373)eo(cid:374)e"s attitude. Central to who we are as people. The kind of person that i want to be. That things have a particular attribute or outcome. Descriptive beliefs- are perceptions or hypotheses about the world that people carry in their heads. Ohio state students believe that we have the best damn band in the land, others may hold different beliefs. We do(cid:374)"t reall(cid:455) k(cid:374)o(cid:449) ho(cid:449) to orga(cid:374)ize or (cid:272)hara(cid:272)terize attitude. Expectancy value perspective- attitudes have two functions: cognition- head, affect- heart. Our attitudes are a combination of beliefs and attributes. Symbolic approach- attitudes are characterized by emotional reactions, sweeping sentiments, and powerful prejudices. These symbolic predispositions lie at the core of people"s attitudes to(cid:449)ard so(cid:272)ial issues. O(cid:373)e people"s attitudes are guided (cid:271)(cid:455) (cid:271)road ideologi(cid:272)al pri(cid:374)(cid:272)iples.